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Bike Shop
I designed the original Bike Shop brand for Walmart. I used Walmart's current aesthetic of simple designs with blue and yellow to create the Bike Shop brand which was applied to packaging to sell bike accessories. This project created a new private label under Walmart's umbrella. I stayed true to Walmart’s branding by sticking to their style and colors, but morphing it to create a new brand.
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![BikeShop_Portfolio_BackerCards_OL-07.jpg](https://images.squarespace-cdn.com/content/v1/5f9d956630e72f76e994ccd4/4f842aa0-a7c3-4729-b558-f4d7bbc80be3/BikeShop_Portfolio_BackerCards_OL-07.jpg)
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